CarPay is an app that makes the car economy easier for the customers of Volvo Finans. The app gives an overview over their economy and shows their transaction, credits and bonuses. Everything in one place.
Our mission was to launch the app on the swedish market and establish CarPay as a new brand in Sweden.
The campaign was launched with prerolls on youtube, banners and posts on different social networks. We created a campaign site with a set of instructional videos with more information about the app.
On first month, the app had been downloaded more then 40.000 times and was number one under the category Finance in Sweden.
We created 5 simple tutorials to show how the app works.